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Consumer Insights and Research Portal in Africa

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Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...
Isha Raja
Jan 9, 20232 min read
86 views
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Challenges of Doing Business in Egypt
Business in Egypt is on the rise, exponentially growing from only a couple thousand new businesses registering in 2008 to more than...
Kasi Insight
Dec 14, 20224 min read
186 views
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Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Our findings demonstrate that while mayonnaise is not a commonly used or purchased condiment in Egypt, respondents are aware of...
Isha Raja
Dec 1, 20222 min read
85 views
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Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Consumer demand for cheese, chocolates & sweets dropped in Tanzania as inflation intensifies.
Isha Raja
Oct 28, 20222 min read
48 views
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New Media Brands Are Capturing A Younger Audience In Uganda
Media brands need to identify their audience’s most trusted sources of information to capture their attention and promote goods & services.
Isha Raja
Oct 18, 20223 min read
30 views
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Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...
Team Insights
May 28, 20212 min read
96 views
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A New Approach To Insights in Africa
When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...
Team Insights
May 26, 20211 min read
39 views
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Nigeria Consumer Sentiment Back to Pre Covid Levels
January 22, 2021 / 17.00 PM -- While consumer confidence rose this month, the appearance of a new coronavirus strain dampens optimism...
Tanya Gandhi
Jan 22, 20214 min read
102 views
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Ghana's cedi slump felt by consumers
KASI CCI drops by 6 points Consumer confidence in current economic conditions 3 points lower than last month A dimmed outlook on the...
Team Insights
Apr 15, 20191 min read
30 views
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KASI economist attends South Africa budget speech
The annual Nedbank and Old Mutual Competition The Nedbank and Old Mutual Budget Speech competition is a yearly event that was initiated...
Team Insights
Feb 28, 20195 min read
42 views
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Consumer confidence declines ahead of elections in Nigeria
KASI CCI dropped slightly by 1 percent Short term outlook dampened by challenges with jobs and spending Long term outlook remains...
Team Insights
Feb 13, 20192 min read
16 views
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Consumer confidence dropped in 2018
KASI CCI unchanged in December Current economic conditions improved, though still negative Future economic expectations down due to...
Team Insights
Jan 18, 20193 min read
11 views
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Decline in consumer confidence persists in November
KEY FINDINGS KASI CCI declined by 1 point in November Spending and job security prospects remotely change Continued anticipation of...
Team Insights
Dec 17, 20182 min read
9 views
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Post-election jitters & inflation continue to dampen confidence in October
KEY FINDINGS KASI CCI declined by 2 points in October Inflation and shrinking purchasing power cloud short-term outlook Post-elections...
Team Insights
Nov 15, 20182 min read
10 views
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How to find KASI CCI on Bloomberg
If you are an economist at the Africa development bank in Abidjan, an equity trader at UBA Capital markets in Lagos or an investment...
Team Insights
Oct 26, 20183 min read
55 views
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Elections in Cameroon & inflationary policies in Kenya dampen confidence
KEY FINDINGS KASI CCI growth slows in September Spending and job security continues to dampen short-term outlook Elections in Cameroon &...
Team Insights
Oct 21, 20183 min read
10 views
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Battle of the African bank websites
In digital Africa, where users are increasingly glued to connected devices, banks target consumers through multiple online channels,...
Team Insights
Oct 15, 20184 min read
29 views
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Consumer confidence rose in August
KEY FINDINGS KASI CCI rose 2 percent in August Spending and job security dampen outlook Low inflation drives positive expectations The...
Team Insights
Oct 9, 20183 min read
20 views
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Consumer confidence dropped in July
Nairobi, Kenya - Africa's first monthly consumer confidence index (KIC Score) declined but remained positive at +7 in July, a 4...
Team Insights
Aug 22, 20182 min read
16 views
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Q1 GDP in South Africa disappoints
Nairobi, Kenya - Africa's first monthly consumer confidence index (KIC Score) stood at +11 in June, a 3 percentage decrease from May. At...
Team Insights
Jul 13, 20182 min read
18 views
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