Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Aug 3, 20233 min read

Putting Customers First Is The Key to Success for Online Retailers in Algeria

A survey of urban dwellers in Algeria post the 2022 holiday season by Kasi Insight found that online shopping is becoming the norm, with...

Jul 21, 20233 min read

Opportunity for value brands to thrive in DRC by attracting budget-conscious consumers.

According to Kasi’s Index of Consumer Sentiment, the Democratic Republic of Congo (DRC) has experienced persistently negative consumer...

Jul 17, 20233 min read

Opportunity to leverage various consumer segments to drive insurance sales in Africa

To thrive in competitive markets, insurers must grasp the intricacies of purchase consideration within diverse consumer segments. This...

Jul 14, 20232 min read

To win big in Tanzania, brands in the financial sector should customize their loan offerings.

According to Kasi Insight, the overall demand for financial products in Tanzania declined by 2 points after the pandemic. This decrease...