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Putting Customers First Is The Key to Success for Online Retailers in Algeria
A survey of urban dwellers in Algeria post the 2022 holiday season by Kasi Insight found that online shopping is becoming the norm, with...
Paul Cheloti Mulongo
Aug 3, 20233 min read
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Opportunity for value brands to thrive in DRC by attracting budget-conscious consumers.
According to Kasi’s Index of Consumer Sentiment, the Democratic Republic of Congo (DRC) has experienced persistently negative consumer...
Sandra Beldine Otieno
Jul 21, 20233 min read
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Opportunity to leverage various consumer segments to drive insurance sales in Africa
To thrive in competitive markets, insurers must grasp the intricacies of purchase consideration within diverse consumer segments. This...
Kasi Insight
Jul 17, 20233 min read
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To win big in Tanzania, brands in the financial sector should customize their loan offerings.
According to Kasi Insight, the overall demand for financial products in Tanzania declined by 2 points after the pandemic. This decrease...
Paul Cheloti Mulongo
Jul 14, 20232 min read
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