Holiday Gifting in Ghana: Striking the Perfect Mix of Practicality and Luxury
As the holiday season approaches, retailers are preparing for a critical moment that will be exacerbated by continued economic...
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Sandra Beldine Otieno
Jul 20, 20234 min read
In April, consumer sentiment continues its upward swing.
In April, Africa's consumer confidence experienced a notable uplift, with a consecutive monthly improvement of six points, elevating the...
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Kasi Insight
Jul 17, 20232 min read
A Comparative Analysis of Consumer Confidence Indices: BER South Africa CCI and Kasi Insight CCI
Consumer Confidence Index (CCI) is a crucial economic indicator that provides insights into consumer sentiment and spending patterns. It...
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Kasi Insight
Jul 17, 20234 min read
Predicting election outcomes using consumer sentiment (Ghana, Kenya, South Africa & Nigeria)
The Kasi Index of Consumer Sentiment (ICS) has tracked consumer sentiment in 20 African countries from 2016. The index is based on simple...
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Sandra Beldine Otieno
Jul 13, 20234 min read
In March, consumer sentiment rebounds, ending a three-month slump.
Consumer confidence in Africa improved by four points in March as the index moved from 6 to 10 points. This was caused by an increase in...
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Sandra Beldine Otieno
Jun 13, 20234 min read
In February, consumers’ optimism wanes for the third month in a row.
Consumer confidence in Africa dropped by six points in February as the index moved from 12 to 6 points. This was caused by a drop in the...
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