African consumer insights, trends and habits

In 2017, expect more weddings and babies in Ghana

The past couple of years have been challenging for Ghana to say the least. Recurrent power shortages, economic slowdown due to commodity...

Last year, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa....

At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed it was another busy year...

Consumer confidence in Ghana at an all-time high going into 2017 After a year that saw the economic conditions in Ghana worsened, people...

Confidence from consumers in six major urban centers in Africa on the rise ahead of the holiday season. The KASI Consumer Confidence...

Last September, I wrote a piece about getting reliable data within the informal economies in Africa as a response to the questions that...

Last December, we predicted that the 2016 was going to be a ground breaking year for data in Africa. As we are getting close to the end...

A recent survey by KASI Insight reveals urban dwellers in Africa are not overly concerned about “Africa falling off the map” after Donald...

Confidence from consumers in six major urban centers in Africa remained low again in October. The KASI Consumer Confidence index, the KIC...