African consumer insights, trends and habits

Ghana is driving consumer confidence up in March

Africa's first monthly consumer confidence index (KIC Score) rose slightly in March to reach 8. At this level, it means that the number...

With the rise of a middle class and a consumer market estimated to reach $1.2 trillion in value by 2020, Africa is becoming a more...

Mobile banking has exploded in Africa and especially in Kenya since the launch of M-Pesa in 2007. In 2014, Safaricom, the telco who owns...

Is Ivory Coast growth flowing to the real economy? The Global KIC Score fell yet again in February, this time by 2 points to reach 7. At...

We are excited to welcome Dr. Jasper Grosskurth to our advisory board. Jasper is specialized in African markets and market research. He...

We are excited to welcome Dr. Edwin Weinstein to our advisory board. Ed is the founder and CEO of The Brondesbury Group, a Toronto-based...

Today, we are very excited to share with you what we've seen for 2.5 years now. Getting real time data from consumers across Africa and...

We have 2.5 million data points to prove that Africans are on the move. From South Africa to Ivory Coast, we have surveyed them every...

In 2016, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa. From...

Is South Africa turning the corner in 2017? The year 2016 was a difficult year for South Africa. The end of the commodity boom had a...