

Are you looking for the African middle class?
Everyone’s talking about the size of the Africa’s middle class. To get a reliable estimate of the size, we need to define the middle...


Consumer confidence in Kenya lacking direction ahead of August election
Nairobi, Kenya - Africa's first monthly consumer confidence index (KIC Score) rose slightly in May to reach +12. At this level, it means...


How consumer data can improve your investment decision in Africa
Toronto, Canada – KASI Insight today released a whitepaper report for emerging markets investors and fund managers entitled ‘Improve...


The challenges of investing in African countries and sectors
Given that capital markets are still in their infancy in Africa, it is not easy to make investment decisions and take positions in these...


Africa's consumer data opportunity
A good share of the information used to explain African economies has been been top-down macroeconomic data, typically seen in the...