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Local context through real-time data is vital for business success in Africa, says Kasi Insight.
African based companies are growing faster and becoming more profitable than their global competitors by utilizing real time market data.

Team Insights
Apr 27, 20224 min read


What alcoholic brands in Nigeria should do to win back consumers
African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
Sandra Beldine Otieno
Apr 25, 20223 min read


Get weekly tips and updates to master Africa's largest consumer insights platform
check out upcoming datasets from weekly interviews in over 20 countries, tips on how to use the platform & how to unlock growth opportnities

Team Insights
Apr 21, 20221 min read


Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
Isha Raja
Apr 15, 20223 min read


Are Gen Z and Millennials in South Africa targets for alcohol companies?
Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
Sandra Beldine Otieno
Apr 12, 20224 min read


How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials
Sandra Beldine Otieno
Apr 5, 20224 min read


Going into 2022, health and income are the main priorities for African consumers
Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...

Team Insights
Mar 4, 20222 min read


Health and wellness conscious consumer, an opportunity for brands in Tunisia
Brands have the opportunity to further enhance the health of Tunisians by targeting the physical health market, helping enhance factors...
Isha Raja
Mar 2, 20224 min read


Digital currency is about to change traditional banking
Convenience will keep consumers in Kenya with traditional banks but with the digital currency, it's about to change Kenya’s banking...

Team Insights
Feb 25, 20223 min read


AFCON brought economic prosperity but not much unity in Cameroon
A third of soccer lovers in Cameroon agree that the tournament brought economic prosperity while only a quarter saw the event as a...
Isha Raja
Feb 23, 20223 min read


Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Team Insights
Feb 18, 20223 min read


What Black History Month means for Black Businesses?
Black business owners should take advantage of the movement and drive sales globally. Black history month is a reminder of the systemic...

Team Insights
Feb 16, 20223 min read


Online shopping is growing in Kenya and Jumia is leading the way
As consumers become more familiar with e-commerce and shopping habits begin to transition to online platforms, especially with the...
Isha Raja
Feb 11, 20223 min read


Despite Omicron, consumers look hopeful in Morocco
Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...

Team Insights
Feb 9, 20223 min read


Africa is rising or is it? Understanding the African marketplace.
Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...

Team Insights
Jun 4, 20211 min read


Impact of Covid-19 on SMEs in Africa: Lessons from the lockdown 2020 in Kenya
Kasi Insight in partnership with the Kenya Business Guide and ISBI Institute has released its second report on the impact of COVID-19 on...

Team Insights
Jun 3, 20212 min read


Kasi Insight and Kenya Business Guide publish brief on COVID-19 and the Kenyan Consumer
Toronto, 19th February 2021. Kasi Insight and the Kenya Business Guide have engaged in a new partnership to explore the changing trends...

Team Insights
Feb 19, 20212 min read
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