Black business owners should take advantage of the movement and drive sales globally.
Black history month is a reminder of the systemic racism Blacks have faced
Over the years, black people have felt left out; not recognized, and not deemed important. For this reason, historian Carter G. Woodson felt it was important to launch Black History Month, also known as African – American History Month. Its main aim was to remind black people of where they came from and how they got to where they are. Black history month in US and Canada is celebrated in February while in October for the UK and Ireland.
Consequently, Black Lives Matter was founded in 2013. The movement is dedicated to fighting racism and anti-black violence, especially in the form of police brutality. The name Black Lives Matter signals condemnation of the unjust killings of black people by police and demands that society value the lives and humanity of black people as much as that of white people.
Our Kasi Insight poll on the BLM movement was conducted in June 2020, it assessed 3,234 respondents across seven African countries. The poll assessed whether Africans were aware of the Black Lives Matter movement that was going on in the US. This was after George Floyd, an African-American man was murdered by a police officer in Minneapolis, Minnesota.
Black Lives Matter awareness is high in Africa
Respondents were asked whether they were aware of the BLM movement. The majority of the respondents (80%) were aware while 1 in 5 respondents had no idea of the movement.
Across the respondent's ages, Gen Z (18-24 years) have an awareness percentage of 76%. Millennials (25-29 and 30-34 years) have a high awareness percentage of 86% and 80% respectively. Gen X (35-39 and 40-44 years) have an awareness percentage of 76% and 72% while Baby Boomers (45-54 years) 67%.
The BLM awareness in Africa makes it clear that Africans resonate with their fellow black people and are willing to go an extra mile in supporting them e.g. through Twitter hashtags.
BLM movement is an opportunity for black-owned businesses
One of the objectives of the Black Lives Matter movement was for black people to support and help one another whether in business or in any other platform. The movement also made sure that black business owners employed their fellow black people in a quest to eradicate any systemic discrimination in workplaces. Evidently, Black Pound Day and other efforts had a nearly insurmountable task to empower black-owned businesses – and, initially, at least, they did an incredible job by doing so.
Platforms like Jamii saw exponential growth, "From 2019 to 2020, we grew 100%," Jamii’s founder Khalia Ismain shares. Her platform has long been inspired by the Black Lives Matter movement which was started amid the creation of BLM back in 2013.
Similarly, black business owners should take advantage of the movement and support their fellow black people. This will in turn drive sales and improve marketing strategies which will ensure the target market is effectively reached.
Our data intelligence platform can help you track these trends in consumer behaviors in Africa over time. This provides you with valuable insights that can help you or your business make fast data-driven decisions.
Contact our team today to explore how our consumer intelligence and brand intelligence can empower your decision-making process. Win with confidence with Kasi insights https://www.kasiinsight.com/thehuby!
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