What is churn rate? A company's churn rate is the rate at which customers are leaving a business to spend money elsewhere.

(Image source: REUTERS/Rogan Ward) Following a divergence between current and future economic conditions. Consumer sentiment in Africa...

Are you starting up a business in South Africa? Starting your own business in South Africa can be profitable if you follow these tips!

Wondering about the latest business trends in South Africa? Take advantage of South African business trends and practices to be successful!

(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...

22nd July 2021- Heavy Drinking is Increasing in Africa Men Drink More Than Women Public Awareness of the Impacts of Alcohol on Cancer...

Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...

(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...

There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

Why is business research Important? Research and development in a business is vital to ensuring a successful product anywhere in the world.

August 2020-- In this paper, we focused on tracking COVID-19 impact with consumer sentiment data both in China and Africa and gauge the...

August 2020 / 18.00 PM -- In this paper, we focused on tracking the COVID-19 impact on the Beauty industry and key consumer trends both...

February 9, 2021 / 15.30 PM -- Between 70%-90% of pharmaceuticals used in Africa are still imported Less than 1% of vaccines used across...

January 20, 2021 / 15.00 PM -- As COVID-19 cumulative cases in Africa went beyond 3,3 million, the new variants have seen the prospects...

"The aim of marketing is to know and understand the customer so well, the product or service sells itself." - Peter Drucker Last...

KASI CCI drops by 6 points Consumer confidence in current economic conditions 3 points lower than last month A dimmed outlook on the...

The annual Nedbank and Old Mutual Competition The Nedbank and Old Mutual Budget Speech competition is a yearly event that was initiated...

KASI CCI dropped slightly by 1 percent Short term outlook dampened by challenges with jobs and spending Long term outlook remains...

KASI CCI unchanged in December Current economic conditions improved, though still negative Future economic expectations down due to...