Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials

Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...

Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...

Brands have the opportunity to further enhance the health of Tunisians by targeting the physical health market, helping enhance factors...

Convenience will keep consumers in Kenya with traditional banks but with the digital currency, it's about to change Kenya’s banking...

A third of soccer lovers in Cameroon agree that the tournament brought economic prosperity while only a quarter saw the event as a...

Black business owners should take advantage of the movement and drive sales globally. Black history month is a reminder of the systemic...

As consumers become more familiar with e-commerce and shopping habits begin to transition to online platforms, especially with the...

Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...

Despite their loss in the semi-final against Egypt, Cameroon was favored to win it all by Africans polled by Kasi Insight AFCON unites...

AFCON followers are seeing/hearing advertisements that would fit them hence why brands are leveraging off such huge events in order to...

But they are not looking for their governments to reciprocate Omicron is here and cases are rising in Africa too Awareness about the new...

Baby Boomers are more health and wellness conscious than Gen Z but that's not the whole story Urbanization is posing health and wellness...

Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....

COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...

For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...

A majority of Africans polled in September 2021 are knowledgeable on this global issue Africa is most affected by climate crisis compared...

Kenya is the hub of East Africa driven by small and medium enterprises, also known as SMEs. SMEs play a huge role in many economies...