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Consumer Insights and Research Portal in Africa

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Is Telco (Mobile) and bank (Banking) convergence happening in Africa?
Mobile banking has exploded in Africa and especially in Kenya since the launch of M-Pesa in 2007. In 2014, Safaricom, the telco who owns...

Team Insights
Mar 21, 20172 min read


Consumer's confidence fell slightly in February
Is Ivory Coast growth flowing to the real economy? The Global KIC Score fell yet again in February, this time by 2 points to reach 7. At...

Team Insights
Mar 12, 20173 min read


Dr. Jasper Grosskurth is joining KASI advisory board
We are excited to welcome Dr. Jasper Grosskurth to our advisory board. Jasper is specialized in African markets and market research. He...

Team Insights
Mar 1, 20172 min read


Dr. Edwin Weinstein is joining KASI advisory board
We are excited to welcome Dr. Edwin Weinstein to our advisory board. Ed is the founder and CEO of The Brondesbury Group, a Toronto-based...

Team Insights
Feb 22, 20172 min read


Watch data collection live!
Today, we are very excited to share with you what we've seen for 2.5 years now. Getting real time data from consumers across Africa and...

Team Insights
Feb 17, 20172 min read


Africa is rising... are you?
We have 2.5 million data points to prove that Africans are on the move. From South Africa to Ivory Coast, we have surveyed them every...

Team Insights
Feb 11, 20172 min read


Meet our 2016 Data Driven Leaders of Africa (February)
In 2016, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa. From...

Team Insights
Feb 11, 20172 min read


Consumer's confidence is rising in South Africa ahead of Zuma speech
Is South Africa turning the corner in 2017? The year 2016 was a difficult year for South Africa. The end of the commodity boom had a...

Team Insights
Feb 9, 20173 min read


In 2017, expect more weddings and babies in Ghana
The past couple of years have been challenging for Ghana to say the least. Recurrent power shortages, economic slowdown due to commodity...

Team Insights
Jan 17, 20172 min read


Meet our 2016 Data Driven Leaders of Africa
Last year, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa....

Team Insights
Jan 9, 20172 min read


Market Research Predictions for Africa in 2017
At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed it was another busy year...

Team Insights
Dec 31, 20164 min read


Sharp rise in consumer's confidence after the elections in Ghana
Consumer confidence in Ghana at an all-time high going into 2017 After a year that saw the economic conditions in Ghana worsened, people...

Team Insights
Dec 27, 20162 min read


Consumers' confidence in Africa rises ahead of holiday season
Confidence from consumers in six major urban centers in Africa on the rise ahead of the holiday season. The KASI Consumer Confidence...

Team Insights
Dec 6, 20163 min read


Data for Africa's prosperity - Part 2
Last September, I wrote a piece about getting reliable data within the informal economies in Africa as a response to the questions that...

Team Insights
Dec 5, 20162 min read


Data for Africa's prosperity
Last December, we predicted that the 2016 was going to be a ground breaking year for data in Africa. As we are getting close to the end...

Team Insights
Nov 28, 20162 min read


KASI Insight shortlisted as 2016 AppsAfrica Innovation Award finalists
The finalists for the Appsafrica.com Innovation Awards 2016 have been announced with a shortlist featuring the leading mobile and tech...

Team Insights
Oct 25, 20161 min read


A better way to reach the African consumers
Africa is bound to be next growth destination with a growing middle class and a consumer market estimated to reach $1.2 trillion by 2020....

Team Insights
Oct 16, 20162 min read
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