Developing Must-Have Holiday Specials: Ivory Coast's Sales Formula
Kasi Insight conducts its annual Holiday Shopping Survey to understand consumer shopping habits and trends during the holiday season in...
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Paul Cheloti Mulongo
Sep 14, 20233 min read
AI Adoption in Nigeria: How Awareness is Shaping This new Era
Kasi Insight, in July 2023, conducted the AI Perceptions and Adoption Survey. This assessment aimed to uncover various facets of...
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Isha Raja
Apr 3, 20232 min read
Counterfeit alcohol sales remain a concern in Africa
Counterfeit alcohol is a significant problem in Africa, with a high prevalence in many countries A quarter of all alcohol consumed...
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Isha Raja
Mar 3, 20233 min read
Millennials to drive quick service/fast food brands adoption in the Tunisian market
Based on the survey results, it is clear that there is significant demand for quick service/fast food restaurants in Tunisia. Quick...
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Isha Raja
Mar 3, 20234 min read
Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer
Beer was the hardest hit alcoholic beverage category dropping by 2 points in Kasi retail demand index – from 0.06 to 0.04 between...
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Team Insights
Feb 8, 20235 min read
Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
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Isha Raja
Jan 9, 20232 min read
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...
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Isha Raja
Jan 3, 20232 min read
More insights to unlock the telco space in Africa
Africa’s telecom sector will be the fastest growing industry in the coming 5 years. There has been rapid development in the African...
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Kasi Insight
Dec 14, 20224 min read
Challenges of Doing Business in Egypt
Business in Egypt is on the rise, exponentially growing from only a couple thousand new businesses registering in 2008 to more than...
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Davies Nyachieng'a
Dec 1, 20228 min read
Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
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Isha Raja
Dec 1, 20222 min read
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Our findings demonstrate that while mayonnaise is not a commonly used or purchased condiment in Egypt, respondents are aware of...
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Isha Raja
Nov 21, 20222 min read
There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Demand for personal care items in Ghana has risen between April 2021 and February 2022. Our Kasi Insight Retail Demand Index in Ghana –...
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Isha Raja
Nov 16, 20223 min read
Dwindling demand for personal care products in Nigeria
Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...
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Sandra Beldine Otieno
Nov 15, 20223 min read
Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...
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Davies Nyachieng'a
Nov 10, 20228 min read
Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
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Team Insights
Nov 9, 20225 min read
Black Friday and the Effects on Consumer Demands Globally
While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon...
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Sandra Beldine Otieno
Nov 2, 20222 min read
Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Financial institutions should pay keen attention to the wants of various consumer segments. The overall demand for financial products...
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Isha Raja
Oct 28, 20222 min read
Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Consumer demand for cheese, chocolates & sweets dropped in Tanzania as inflation intensifies.
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Sandra Beldine Otieno
Oct 26, 20224 min read
Data and insights to redefine the marketing profession in Africa
A survey conducted by Kasi Insight highlighted a number of findings on the state of an African marketer.
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Isha Raja
Oct 18, 20223 min read
New Media Brands Are Capturing A Younger Audience In Uganda
Media brands need to identify their audience’s most trusted sources of information to capture their attention and promote goods & services.
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