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Developing Must-Have Holiday Specials: Ivory Coast's Sales Formula
Kasi Insight conducts its annual Holiday Shopping Survey to understand consumer shopping habits and trends during the holiday season in...
Wilson Busaka
Sep 28, 20233 min read


Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.

Team Insights
Feb 8, 20235 min read


Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
Davies Nyachieng'a
Dec 1, 20228 min read


Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
Davies Nyachieng'a
Nov 10, 20228 min read


Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
Davies Nyachieng'a
Sep 29, 20227 min read


Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
Davies Nyachieng'a
Sep 27, 20227 min read


Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
Davies Nyachieng'a
Aug 15, 20228 min read


The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
For brands in this market, such insights will help in making informed decisions on product distribution, packaging and general...
Isha Raja
Jun 27, 20223 min read


Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
Davies Nyachieng'a
Jun 24, 20228 min read


Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.
Kasi Insight
May 2, 20223 min read


How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials
Sandra Beldine Otieno
Apr 5, 20224 min read


Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
Davies Nyachieng'a
Mar 30, 20227 min read


Going into 2022, health and income are the main priorities for African consumers
Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...

Team Insights
Mar 4, 20222 min read


Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Team Insights
Feb 18, 20223 min read


Are Fintechs in Nigeria Scarier Than We Think?
Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in...
Isha Raja
Jan 23, 20223 min read


Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
Davies Nyachieng'a
Jan 19, 20226 min read


Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...

Team Insights
Dec 11, 20216 min read


Consumer confidence in Africa rises for 3 consecutive months
Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...

Team Insights
Nov 5, 20216 min read


Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast
While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...

Team Insights
Oct 27, 20213 min read


Consumer confidence in Africa reaches double digits for the first time since 2018.
(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...

Team Insights
Oct 12, 20216 min read
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