Smartphones, Entertainment, and Shopping: Egypt's Digital Evolution
The Kasi Insight Ecommerce Survey provides valuable insights into consumer behavior, considerations, and shopping habits in the online...
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Kasi Insight
Dec 14, 20224 min read
Challenges of Doing Business in Egypt
Business in Egypt is on the rise, exponentially growing from only a couple thousand new businesses registering in 2008 to more than...
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Isha Raja
Dec 1, 20222 min read
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Our findings demonstrate that while mayonnaise is not a commonly used or purchased condiment in Egypt, respondents are aware of...
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Isha Raja
Aug 29, 20224 min read
57% of Zambians are curious about North Africa and 48% would like to visit the sub region
Consumers in Zambia demonstrate a fair knowledge on North Africa and a willingness to travel to destinations in North Africa such as...
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Isha Raja
Jul 15, 20223 min read
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
Understanding the customer is vital for any financial service provider in order to incentivize greater use of financial services as well...
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Kasi Insight
May 2, 20223 min read
Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.
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Team Insights
May 26, 20211 min read
A New Approach To Insights in Africa
When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...
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Team Insights
May 25, 20212 min read
Kasi Insight Consumer Confidence Index is now on Statista
Toronto, Canada, May 25, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, today announced a partnership...
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Team Insights
May 21, 20213 min read
What to Look for When Hiring a Market Research Firm
There are many qualities that a market research firm, like us, should have in order to be a successful market research company!
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Team Insights
Mar 18, 20215 min read
How to do Market Research
Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...
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Team Insights
Mar 12, 20214 min read
One year of COVID-19: A data story to illustrate how African lives have changed during the pandemic
By Kasi Insight Staff March 12, 2021--- 36,424 respondents in over 70 surveys capture the ways Africans have adjusted to living with the...
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Team Insights
Feb 23, 20214 min read
The Pros and Cons of Research Panels
What are panels in market research? Market research panels are a type of research methodology to get insight on target market demographics.
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Team Insights
Feb 23, 20212 min read
Kasi Insight data now available as part of an Alternative Data catalog through Bloomberg’s Data Mark
Toronto, Canada, February 23, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, announced that its consumer...
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Team Insights
Feb 9, 20216 min read
Africa needs to leap forward in funding vaccine technology, research
February 9, 2021 / 15.30 PM -- Between 70%-90% of pharmaceuticals used in Africa are still imported Less than 1% of vaccines used across...
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Fidelis Zvomuya
Jan 20, 20214 min read
Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre
January 20, 2021 / 15.00 PM -- As COVID-19 cumulative cases in Africa went beyond 3,3 million, the new variants have seen the prospects...
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