Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...

Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...

Brands have the opportunity to further enhance the health of Tunisians by targeting the physical health market, helping enhance factors...

Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...

Going into 2022, brands have to manage rising costs and consumers demand for affordability and quality. The holiday season is now over,...

Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th

But they are not looking for their governments to reciprocate Omicron is here and cases are rising in Africa too Awareness about the new...

Baby Boomers are more health and wellness conscious than Gen Z but that's not the whole story Urbanization is posing health and wellness...

Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....

But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...

COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...

For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...

Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...

A majority of Africans polled in September 2021 are knowledgeable on this global issue Africa is most affected by climate crisis compared...

While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...

67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...

(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...

9th September 2021- When it comes to winning the Black vote during this election, leaders and political parties should actually speak to...