Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
top of page
Consumer Insights and Research Portal in Africa
News, Insights & Market Intelligence
Search
Davies Nyachieng'a
Apr 28, 20227 min read
After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
47 views0 comments
Davies Nyachieng'a
Mar 4, 20226 min read
Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...
66 views0 comments
Team Insights
Mar 4, 20222 min read
Going into 2022, health and income are the main priorities for African consumers
Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...
72 views0 comments
Isha Raja
Mar 2, 20224 min read
Health and wellness conscious consumer, an opportunity for brands in Tunisia
Brands have the opportunity to further enhance the health of Tunisians by targeting the physical health market, helping enhance factors...
69 views0 comments
Team Insights
Feb 9, 20223 min read
Despite Omicron, consumers look hopeful in Morocco
Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...
32 views0 comments
Isha Raja
Jan 27, 20223 min read
Omicron poses double threat for brands
Going into 2022, brands have to manage rising costs and consumers demand for affordability and quality. The holiday season is now over,...
31 views0 comments
Davies Nyachieng'a
Jan 19, 20226 min read
Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
186 views0 comments
Team Insights
Jan 15, 20222 min read
Africans find the travel ban by several European and American countries unfair
But they are not looking for their governments to reciprocate Omicron is here and cases are rising in Africa too Awareness about the new...
34 views0 comments
Team Insights
Jan 15, 20225 min read
COVID-19 is accelerating the emergence of a health and wellness conscious consumer in Africa
Baby Boomers are more health and wellness conscious than Gen Z but that's not the whole story Urbanization is posing health and wellness...
205 views0 comments
Isha Raja
Dec 26, 20213 min read
Energy Supply: Opportunities and Challenges for Ghana
Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....
41 views0 comments
Team Insights
Dec 11, 20216 min read
Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...
119 views0 comments
Team Insights
Dec 4, 20213 min read
A different holiday season for Gen Z and Millennials in DRC
COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...
75 views0 comments
Team Insights
Nov 19, 20213 min read
Financial Freedom for Nigerians Meant Ownership before COVID-19, Now What?
For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...
61 views0 comments
Team Insights
Nov 5, 20216 min read
Consumer confidence in Africa rises for 3 consecutive months
Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...
29 views0 comments
Team Insights
Nov 2, 20214 min read
Climate Changes Awareness High Amongst Africans
A majority of Africans polled in September 2021 are knowledgeable on this global issue Africa is most affected by climate crisis compared...
45 views0 comments
Team Insights
Oct 27, 20213 min read
Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast
While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...
142 views0 comments
Team Insights
Oct 19, 20213 min read
Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19
67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...
186 views0 comments
Team Insights
Oct 12, 20216 min read
Consumer confidence in Africa reaches double digits for the first time since 2018.
(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...
57 views0 comments
Team Insights
Sep 9, 20213 min read
Cost of living, Systemic racism, Affordable housing are issues facing Black voters in Canada
9th September 2021- When it comes to winning the Black vote during this election, leaders and political parties should actually speak to...
114 views0 comments
bottom of page