Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Nov 2, 20233 min read

Navigating Economic Challenges: Gen Z and Millennials' Response to Price Surges in Egypt

Kasi Insight's Cost of Living Tracker thoroughly analyses consumer behaviour in the context of rising inflation. It closely examines...

Oct 20, 20234 min read

Consumer sentiment steadies in September

In September, consumer confidence in Africa held steady at 13 points. This stability was driven by a two-point uptick in the current...

Apr 3, 20232 min read

Counterfeit alcohol sales remain a concern in Africa

Counterfeit alcohol is a significant problem in Africa, with a high prevalence in many countries A quarter of all alcohol consumed...

Mar 3, 20233 min read

Millennials to drive quick service/fast food brands adoption in the Tunisian market

Based on the survey results, it is clear that there is significant demand for quick service/fast food restaurants in Tunisia. Quick...

Mar 3, 20234 min read

Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer

Beer was the hardest hit alcoholic beverage category dropping by 2 points in Kasi retail demand index – from 0.06 to 0.04 between...

Nov 21, 20222 min read

There is an increased demand for protective equipment supplies amongst the Ghanaian youth

Demand for personal care items in Ghana has risen between April 2021 and February 2022. Our Kasi Insight Retail Demand Index in Ghana –...

Nov 15, 20223 min read

Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon

There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...