Consumer confidence remained low in October
Confidence from consumers in six major urban centers in Africa remained low again in October. The KASI Consumer Confidence index, the KIC...
A better way to reach the African consumers
Africa is bound to be next growth destination with a growing middle class and a consumer market estimated to reach $1.2 trillion by 2020....
Consumer confidence is down in September
Confidence from consumers in six major urban centers in Africa dropped again in September. The KASI Consumer Perception index, the KIC...
Getting reliable consumer data in Africa is not about technology! It's about people
When we embarked on the KASI Insight journey in 2013, we were frustrated by the lack of (plain, simple, raw) data from Africa. As...
