The digitalization of media has changed the way that many access information around the world. This has made acquiring information much easier for a lot of people but what about traditional media? Is there a benefit to using traditional media as opposed to digital media in Africa?
With the rise in access to technology like mobile devices, computers or tablets, the future of digital information is upon us.
Digital Divide | Technology And Development In Africa
There have been giant strides in technological advances in Africa. But even to this day, traditional media like television and radio still have the largest influence on most African societies. This presents somewhat of a digital divide in Africa as digital media rises to popularity through cell phone and internet usage.
As more Africans spend time online, a large percentage of traditional media organizations are converting their services to the internet. This means that those that do not have access to the internet will have a harder time finding important information.
Digital Transformation in Africa | Is Social Media Beneficial In Africa?
Studies suggest that Africans predominantly go online with their cellular phones. Statistics show that they spend most of their time on social media platforms such as Facebook, Twitter, Instagram, etc.
Facebook, the most visited website in most of Africa, reported that there are over 17 million facebook users in Africa. This means that around 1.41 percent of people in Africa are using the platform.
The scarcity and restrictive costs associated with broadband internet service in Africa is definitely a deterrent. This is a big reason why mobile internet has been increasing in popularity in Africa. The widespread availability of cellular phones provides web access to millions of Africans.
Digital Marketing In Africa
The rapidly growing social media industry is presenting a plethora of opportunities for African content creators and media providers alike. There has never been a better time to reach your customer base as Covid-19 shifted consumer behaviors permanently.
The pandemic has prompted many new ways of consuming content and shopping for products online. A strong digital ad strategy is a must. Social media generated discussions and influencer promotion has made it even easier for new products & information to grow quickly online.
Social Media Usage In Africa
Directing sales through social media channels is very important. By devoting resources to internet & social media channels, African companies can predict, plan and produce endless strategic possibilities for their brands.
Social networks are a great marketing asset and provide countless ways to promote services or products. There's a personalized aesthetic to social media as the technology provides personalized ads and information to users. Because of this, a company's reach is also much wider on social media platforms than by using traditional advertising methods.
Traditional Media Vs Digital Media | Digital & Traditional Media Monitoring
Traditional and digital media compete hand in hand. While traditional forms of media (watching TV, newspapers & listening to the radio) are the most popular forms of media in Africa. The spike in cellular web usage has and will change that forever.
News moves fast nowadays thanks to live tweeting, blogging and posts. Social media constantly collects data that can be interpreted to show popular consumer trends related to a company. Companies can now track and utilize data through social media monitoring tools to dial in their business tactics & strategy.
Traditional media on the other hand is not as easy to track even if it is the preferred method of media in Africa. It is possible to track traditional media by using Google Analytics. This can only be done if the traditional media directs clients back to a website or specific url.
Contact our team today to explore how our consumer intelligence , brand intelligence, retail intelligence, and economic intelligence can empower your decision-making process. Win with confidence with Kasi insights https://www.kasiinsight.com/thehub
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