How much does it cost to do market research? The cost of market research is different for every business! There is no right answer.

Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...

There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.

Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...

What are panels in market research? Market research panels are a type of research methodology to get insight on target market demographics.