Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jun 24, 20213 min read

How Much Does It Cost to Do Market Research?

How much does it cost to do market research? The cost of market research is different for every business! There is no right answer.

Jun 4, 20211 min read

Africa is rising or is it? Understanding the African marketplace.

Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...

May 26, 20211 min read

A New Approach To Insights in Africa

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...

May 21, 20213 min read

What to Look for When Hiring a Market Research Firm

There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

Apr 19, 20214 min read

Market Research Opportunities in Africa

The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

Apr 13, 20213 min read

What is Consumer Confidence?

What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.

Mar 18, 20215 min read

How to do Market Research

Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...

Feb 23, 20214 min read

The Pros and Cons of Research Panels

What are panels in market research? Market research panels are a type of research methodology to get insight on target market demographics.

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