Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into
Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can...
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Team Insights
Aug 9, 20216 min read
The first half of 2021 concludes with a positive swing in consumer sentiment
(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...
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Team Insights
Jun 12, 20213 min read
Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics
June 10th, 2021- 18:00 PM Consumers appetite for new devices dropped in 2020 Global Chip Shortage Dampened Global Supply The new normal...
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Team Insights
Jun 8, 20213 min read
Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables
June 8th, 2021 17:00 PM The COVID-19 pandemic has led to Ghanaians eating more vegetables and fewer fruits. Global supply chain issues...
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Team Insights
Apr 29, 20215 min read
Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook
April 28, 2021, 18:00 PM-- KASI’s global CCI slipped once again this month by 4 points following a deterioration of the index of future...
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