Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.
(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...
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Team Insights
May 28, 20212 min read
Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...
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Team Insights
May 27, 20213 min read
Personal Care Category in Ivory Coast - Strong growth for skincare brands post COVID-19
May 27th, 2021, 18:00 PM- Demand for skin care products in Ivory Coast fluctuated during the pandemic Demand amongst women remain strong...
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Team Insights
Apr 19, 20214 min read
Market Research Opportunities in Africa
The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.
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Team Insights
Apr 13, 20213 min read
What is Consumer Confidence?
What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.
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Team Insights
Mar 18, 20215 min read
How to do Market Research
Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...
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Team Insights
Mar 8, 20212 min read
Top trends from the Holiday shopping tracker that will help brands in 2021
Covid-19 has disrupted the normal way of life and in turn how consumers shop and business is conducted. It has called for brands to...
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Team Insights
Mar 4, 20211 min read
Kenya's Covid-19 Perception-Impact and Shifts.
February 2021-- Covid-19 warranted extensive rethinking by households, businesses, and governments on how to effectively conduct and...
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Team Insights
Feb 20, 20211 min read
COVID-19 and The Beauty Sector- Impact and Key Consumer Trends in China and Africa.
August 2020 / 18.00 PM -- In this paper, we focused on tracking the COVID-19 impact on the Beauty industry and key consumer trends both...
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Team Insights
Feb 20, 20211 min read
COVID-19 Highlights - How SMEs can thrive with reliable data.
August 2020 / 18.00 PM -- Africa is currently experiencing accelerated growth in COVID-19 cases around the continent. The pandemic...
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Team Insights
Feb 19, 20212 min read
Kasi Insight and Kenya Business Guide publish brief on COVID-19 and the Kenyan Consumer
Toronto, 19th February 2021. Kasi Insight and the Kenya Business Guide have engaged in a new partnership to explore the changing trends...
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