(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...

(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...

May 27th, 2021, 18:00 PM- Demand for skin care products in Ivory Coast fluctuated during the pandemic Demand amongst women remain strong...

The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.

Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...

Covid-19 has disrupted the normal way of life and in turn how consumers shop and business is conducted. It has called for brands to...

February 2021-- Covid-19 warranted extensive rethinking by households, businesses, and governments on how to effectively conduct and...

August 2020 / 18.00 PM -- In this paper, we focused on tracking the COVID-19 impact on the Beauty industry and key consumer trends both...

August 2020 / 18.00 PM -- Africa is currently experiencing accelerated growth in COVID-19 cases around the continent. The pandemic...

Toronto, 19th February 2021. Kasi Insight and the Kenya Business Guide have engaged in a new partnership to explore the changing trends...