What is churn rate? A company's churn rate is the rate at which customers are leaving a business to spend money elsewhere.

Online Shopping Only Viable in Large Cities in the DRC Right Now. While online shopping is a staple in many countries, it is not big in...

Are you starting up a business in South Africa? Starting your own business in South Africa can be profitable if you follow these tips!

Wondering about the latest business trends in South Africa? Take advantage of South African business trends and practices to be successful!

(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...

(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...

22nd July 2021- Heavy Drinking is Increasing in Africa Men Drink More Than Women Public Awareness of the Impacts of Alcohol on Cancer...

(Image source: cottonbro from Pexels) A New, Cheaper Netflix Mobile Plan Hits the Market in South Africa At the end of June 2021, Netflix...

June 10th, 2021- 18:00 PM Consumers appetite for new devices dropped in 2020 Global Chip Shortage Dampened Global Supply The new normal...

June 8th, 2021 17:00 PM The COVID-19 pandemic has led to Ghanaians eating more vegetables and fewer fruits. Global supply chain issues...

(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...

May 27th, 2021, 18:00 PM- Demand for skin care products in Ivory Coast fluctuated during the pandemic Demand amongst women remain strong...

The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.

Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...

Covid-19 has disrupted the normal way of life and in turn how consumers shop and business is conducted. It has called for brands to...