How to Fix Your Churn Problem Using Data Intelligence
What is churn rate? A company's churn rate is the rate at which customers are leaving a business to spend money elsewhere.
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Team Insights
Aug 21, 20212 min read
E- Commerce in Congo: Online Shopping in the DRC Has Room to Grow.
Online Shopping Only Viable in Large Cities in the DRC Right Now. While online shopping is a staple in many countries, it is not big in...
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Team Insights
Aug 9, 20213 min read
Starting Up a Business in South Africa
Are you starting up a business in South Africa? Starting your own business in South Africa can be profitable if you follow these tips!
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Team Insights
Aug 9, 20213 min read
Latest Business Trends in South Africa
Wondering about the latest business trends in South Africa? Take advantage of South African business trends and practices to be successful!
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Team Insights
Aug 9, 20216 min read
The first half of 2021 concludes with a positive swing in consumer sentiment
(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...
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Team Insights
Jul 29, 20214 min read
E-Commerce: Payment and Fin-tech - Are Senegalese More Financially Stable Than Congolese?
(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...
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Team Insights
Jul 22, 20214 min read
Alcohol Consumption is Even More Dangerous Than You Might Think
22nd July 2021- Heavy Drinking is Increasing in Africa Men Drink More Than Women Public Awareness of the Impacts of Alcohol on Cancer...
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Team Insights
Jul 22, 20213 min read
Netflix Is Staying Ahead of the Curve
(Image source: cottonbro from Pexels) A New, Cheaper Netflix Mobile Plan Hits the Market in South Africa At the end of June 2021, Netflix...
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Team Insights
Jun 12, 20213 min read
Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics
June 10th, 2021- 18:00 PM Consumers appetite for new devices dropped in 2020 Global Chip Shortage Dampened Global Supply The new normal...
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Team Insights
Jun 8, 20213 min read
Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables
June 8th, 2021 17:00 PM The COVID-19 pandemic has led to Ghanaians eating more vegetables and fewer fruits. Global supply chain issues...
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Team Insights
May 28, 20212 min read
Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...
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Team Insights
May 27, 20213 min read
Personal Care Category in Ivory Coast - Strong growth for skincare brands post COVID-19
May 27th, 2021, 18:00 PM- Demand for skin care products in Ivory Coast fluctuated during the pandemic Demand amongst women remain strong...
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Team Insights
Apr 19, 20214 min read
Market Research Opportunities in Africa
The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.
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Team Insights
Apr 13, 20213 min read
What is Consumer Confidence?
What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.
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Team Insights
Mar 18, 20215 min read
How to do Market Research
Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...
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Team Insights
Mar 8, 20212 min read
Top trends from the Holiday shopping tracker that will help brands in 2021
Covid-19 has disrupted the normal way of life and in turn how consumers shop and business is conducted. It has called for brands to...
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