Consumer confidence in Africa reaches double digits for the first time since 2018.
(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...
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Team Insights
Sep 20, 20214 min read
How to Fix Your Churn Problem Using Data Intelligence
What is churn rate? A company's churn rate is the rate at which customers are leaving a business to spend money elsewhere.
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Team Insights
Aug 21, 20212 min read
E- Commerce in Congo: Online Shopping in the DRC Has Room to Grow.
Online Shopping Only Viable in Large Cities in the DRC Right Now. While online shopping is a staple in many countries, it is not big in...
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Team Insights
Aug 18, 20212 min read
South African Business Opportunities
The business opportunities in South Africa range widely. There are many business opportunities South Africa offers for entrepreneurs.
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Team Insights
Aug 9, 20216 min read
The first half of 2021 concludes with a positive swing in consumer sentiment
(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...
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Team Insights
Jul 29, 20214 min read
E-Commerce: Payment and Fin-tech - Are Senegalese More Financially Stable Than Congolese?
(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...
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Team Insights
Jul 22, 20214 min read
Alcohol Consumption is Even More Dangerous Than You Might Think
22nd July 2021- Heavy Drinking is Increasing in Africa Men Drink More Than Women Public Awareness of the Impacts of Alcohol on Cancer...
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Team Insights
Jun 28, 20216 min read
Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.
(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...
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Team Insights
Jun 24, 20213 min read
How Much Does It Cost to Do Market Research?
How much does it cost to do market research? The cost of market research is different for every business! There is no right answer.
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Team Insights
Jun 4, 20211 min read
Africa is rising or is it? Understanding the African marketplace.
Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...
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Team Insights
Jun 3, 20212 min read
Impact of Covid-19 on SMEs in Africa: Lessons from the lockdown 2020 in Kenya
Kasi Insight in partnership with the Kenya Business Guide and ISBI Institute has released its second report on the impact of COVID-19 on...
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Team Insights
Jun 1, 20215 min read
Consumer confidence finally picks up after a disappointing 1st Quarter
May 31st, 2021- KASI’s global CCI finally moved up by 6 points after tumbling in the past two months. The improvement in CCI follows a...
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Team Insights
May 26, 20211 min read
A New Approach To Insights in Africa
When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...
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Team Insights
May 25, 20212 min read
Kasi Insight Consumer Confidence Index is now on Statista
Toronto, Canada, May 25, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, today announced a partnership...
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Team Insights
May 21, 20213 min read
What to Look for When Hiring a Market Research Firm
There are many qualities that a market research firm, like us, should have in order to be a successful market research company!
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Team Insights
Apr 29, 20215 min read
Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook
April 28, 2021, 18:00 PM-- KASI’s global CCI slipped once again this month by 4 points following a deterioration of the index of future...
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Team Insights
Apr 19, 20214 min read
Market Research Opportunities in Africa
The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.
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Team Insights
Apr 13, 20213 min read
What is Consumer Confidence?
What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.
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Team Insights
Mar 26, 20215 min read
Is culture a deciding factor when it comes to Covid-19 vaccine acceptance in Africa?
March 26, 2021, 16:30 PM-- More than half of respondents in 5 African countries are unsure about taking the vaccine once it becomes...
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Team Insights
Mar 26, 20215 min read
Obstacles in accessing Covid-19 vaccines cause consumer confidence to slide.
March 26, 2021, 16:00 PM-- KASI’s global CCI receded by 3 points in February following a decline in the index of current economic...
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