Sandra Beldine OtienoAug 15, 20223 min readTravelers in Algeria who consider Africa as a destination look for safety and friendliness
Davies Nyachieng'aAug 15, 20228 min readConsumer sentiment reaches a new-year low to conclude the first half of 2022.
Sandra Beldine OtienoAug 11, 20223 min readConsumers in Namibia are increasingly picking water over soft drinks
Isha RajaAug 8, 20224 min readDespite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Isha RajaAug 1, 20224 min readConsumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Sandra Beldine OtienoJul 28, 20223 min readIs financial freedom achievable to the newest faction of workers in Tanzania?
Isha RajaJul 25, 20224 min readMozambican Millennials and Gen Z care more about cruelty free body care products
Sandra Beldine OtienoJul 22, 20223 min readEthiopian brands need to be creative and proactive to retain customers amidst inflation
Sandra Beldine OtienoJul 19, 20223 min readKenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
Kasi InsightJul 18, 20222 min readKasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
Isha RajaJul 15, 20223 min readConsumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
Sandra Beldine OtienoJul 11, 20223 min readFor investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
Isha RajaJul 4, 20225 min readThe craft beer market is an exciting opportunity for local manufacturers in Africa
Isha RajaJun 27, 20223 min readThe carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
Davies Nyachieng'aJun 24, 20228 min readConsumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Davies Nyachieng'aJun 17, 20227 min readConcerns on the Rising Cost of Living Lowers Consumer Confidence.
Sandra Beldine OtienoJun 13, 20223 min readBrands in Africa should produce sustainable goods: 90% of African consumers are concerned
