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Consumer Insights and Research Portal in Africa

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Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...
Davies Nyachieng'a
Mar 4, 20226 min read


Digital currency is about to change traditional banking
Convenience will keep consumers in Kenya with traditional banks but with the digital currency, it's about to change Kenya’s banking...

Team Insights
Feb 25, 20223 min read


Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Team Insights
Feb 18, 20223 min read


Are Fintechs in Nigeria Scarier Than We Think?
Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in...
Isha Raja
Jan 23, 20223 min read


Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
Davies Nyachieng'a
Jan 19, 20226 min read


Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...

Team Insights
Dec 11, 20216 min read


Consumer confidence in Africa rises for 3 consecutive months
Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...

Team Insights
Nov 5, 20216 min read


Consumer confidence in Africa reaches double digits for the first time since 2018.
(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...

Team Insights
Oct 12, 20216 min read


KASI’s global CCI flatlines in July
(Image source: REUTERS/Rogan Ward) Following a divergence between current and future economic conditions. Consumer sentiment in Africa...

Team Insights
Aug 31, 20216 min read


Netflix Is Staying Ahead of the Curve
(Image source: cottonbro from Pexels) A New, Cheaper Netflix Mobile Plan Hits the Market in South Africa At the end of June 2021, Netflix...

Team Insights
Jul 22, 20213 min read


Consumer confidence finally picks up after a disappointing 1st Quarter
May 31st, 2021- KASI’s global CCI finally moved up by 6 points after tumbling in the past two months. The improvement in CCI follows a...

Team Insights
Jun 1, 20215 min read


A New Approach To Insights in Africa
When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...

Team Insights
May 26, 20211 min read


Kasi Insight Consumer Confidence Index is now on Statista
Toronto, Canada, May 25, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, today announced a partnership...

Team Insights
May 25, 20212 min read


What to Look for When Hiring a Market Research Firm
There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

Team Insights
May 21, 20213 min read


Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook
April 28, 2021, 18:00 PM-- KASI’s global CCI slipped once again this month by 4 points following a deterioration of the index of future...

Team Insights
Apr 29, 20215 min read


Benefits of Research Companies
Why is business research Important? Research and development in a business is vital to ensuring a successful product anywhere in the world.

Team Insights
Apr 28, 20213 min read


What is Consumer Confidence?
What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.

Team Insights
Apr 13, 20213 min read


Is culture a deciding factor when it comes to Covid-19 vaccine acceptance in Africa?
March 26, 2021, 16:30 PM-- More than half of respondents in 5 African countries are unsure about taking the vaccine once it becomes...

Team Insights
Mar 26, 20215 min read


Obstacles in accessing Covid-19 vaccines cause consumer confidence to slide.
March 26, 2021, 16:00 PM-- KASI’s global CCI receded by 3 points in February following a decline in the index of current economic...

Team Insights
Mar 26, 20215 min read


Fintech in Nigeria: Untapped opportunities emerging from the pandemic
March 22, 2021 at 17:00 PM ET Overall demand for financial products has shifted significantly during the COVID-19 pandemic. Notably,...

Team Insights
Mar 23, 20214 min read
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