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Consumer Insights and Research Portal in Africa

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Counterfeit alcohol sales remain a concern in Africa
Counterfeit alcohol is a significant problem in Africa, with a high prevalence in many countries A quarter of all alcohol consumed...
Isha Raja
Apr 3, 20232 min read
69 views
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Millennials to drive quick service/fast food brands adoption in the Tunisian market
Based on the survey results, it is clear that there is significant demand for quick service/fast food restaurants in Tunisia. Quick...
Isha Raja
Mar 3, 20233 min read
67 views
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Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer
Beer was the hardest hit alcoholic beverage category dropping by 2 points in Kasi retail demand index – from 0.06 to 0.04 between...
Isha Raja
Mar 3, 20234 min read
42 views
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Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
Team Insights
Feb 8, 20235 min read
38 views
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Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
Davies Nyachieng'a
Dec 1, 20228 min read
57 views
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Dwindling demand for personal care products in Nigeria
Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...
Isha Raja
Nov 16, 20223 min read
41 views
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Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
Davies Nyachieng'a
Nov 10, 20228 min read
28 views
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Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Financial institutions should pay keen attention to the wants of various consumer segments. The overall demand for financial products...
Sandra Beldine Otieno
Nov 2, 20222 min read
65 views
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Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
Davies Nyachieng'a
Sep 29, 20227 min read
73 views
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Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
Davies Nyachieng'a
Sep 27, 20227 min read
28 views
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Consumers in Nigeria would rather save for unexpected events than pay off debts
Financial institutions in Nigeria should consider coming up with affordable packages that will ensure that even the low-income earners...
Sandra Beldine Otieno
Aug 25, 20223 min read
99 views
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Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
Davies Nyachieng'a
Aug 15, 20228 min read
60 views
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Is inflation the ‘new pandemic’?
Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...
Sandra Beldine Otieno
Jul 8, 20223 min read
63 views
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Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
Davies Nyachieng'a
Jun 24, 20228 min read
43 views
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THE CHALLENGES OF DOING BUSINESS IN NIGERIA
Capital & credit, electricity or power supply issues, regulations & corruption. Explore the challenges of doing business in Nigeria.
Kasi Insight
Jun 20, 20223 min read
866 views
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Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
Davies Nyachieng'a
Jun 17, 20227 min read
35 views
0 comments


Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.
Kasi Insight
May 2, 20223 min read
63 views
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After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
Davies Nyachieng'a
Apr 28, 20227 min read
47 views
0 comments


What alcoholic brands in Nigeria should do to win back consumers
African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
Sandra Beldine Otieno
Apr 25, 20223 min read
298 views
0 comments


Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
Davies Nyachieng'a
Mar 30, 20227 min read
36 views
0 comments
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