Startup businesses incorporating market research in their business plan acquire critical information about their market & business landscape

How much does it cost to do market research? The cost of market research is different for every business! There is no right answer.

Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...

(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...

There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

Why is business research Important? Research and development in a business is vital to ensuring a successful product anywhere in the world.

What are panels in market research? Market research panels are a type of research methodology to get insight on target market demographics.

Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have...

Across the continent, school bells are ringing and students are heading back to the classroom this month. For students, the holidays were...

If you like the quality of face-to-face collection but hate the turnaround time and the cost, then our desktop collection is for you....

Currently across the continent there’s plenty of released research and expertly craftly PR about the promise of digital in Africa....

With the rise of a middle class and a consumer market estimated to reach $1.2 trillion in value by 2020, Africa is becoming a more...

We are excited to welcome Dr. Jasper Grosskurth to our advisory board. Jasper is specialized in African markets and market research. He...

We are excited to welcome Dr. Edwin Weinstein to our advisory board. Ed is the founder and CEO of The Brondesbury Group, a Toronto-based...

In 2016, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa. From...

Last year, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa....

At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed it was another busy year...

Last December, we predicted that the 2016 was going to be a ground breaking year for data in Africa. As we are getting close to the end...

The finalists for the Appsafrica.com Innovation Awards 2016 have been announced with a shortlist featuring the leading mobile and tech...