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Team Insights
Jun 24, 20213 min read
How Much Does It Cost to Do Market Research?
How much does it cost to do market research? The cost of market research is different for every business! There is no right answer.
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Team Insights
Jun 4, 20211 min read
Africa is rising or is it? Understanding the African marketplace.
Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade...
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Team Insights
May 28, 20212 min read
Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...
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Team Insights
May 26, 20211 min read
A New Approach To Insights in Africa
When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...
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Team Insights
May 21, 20213 min read
What to Look for When Hiring a Market Research Firm
There are many qualities that a market research firm, like us, should have in order to be a successful market research company!
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Team Insights
Apr 28, 20213 min read
Benefits of Research Companies
Why is business research Important? Research and development in a business is vital to ensuring a successful product anywhere in the world.
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Team Insights
Feb 23, 20214 min read
The Pros and Cons of Research Panels
What are panels in market research? Market research panels are a type of research methodology to get insight on target market demographics.
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Team Insights
Oct 31, 20173 min read
PERFUMES & FRAGRANCES IN AFRICA
Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have...
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Team Insights
Sep 13, 20173 min read
WHAT DOES BACK-TO-SCHOOL MEAN FOR RETAILERS IN AFRICA?
Across the continent, school bells are ringing and students are heading back to the classroom this month. For students, the holidays were...
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Team Insights
May 25, 20172 min read
Survey urban dwellers and millennials in Africa
If you like the quality of face-to-face collection but hate the turnaround time and the cost, then our desktop collection is for you....
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Team Insights
May 17, 20173 min read
The West Africa early adopters report is launched in Lagos
Currently across the continent there’s plenty of released research and expertly craftly PR about the promise of digital in Africa....
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Team Insights
May 1, 20172 min read
Research Methodologies for Africa: Desktop Research
With the rise of a middle class and a consumer market estimated to reach $1.2 trillion in value by 2020, Africa is becoming a more...
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Team Insights
Mar 1, 20172 min read
Dr. Jasper Grosskurth is joining KASI advisory board
We are excited to welcome Dr. Jasper Grosskurth to our advisory board. Jasper is specialized in African markets and market research. He...
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Team Insights
Feb 22, 20172 min read
Dr. Edwin Weinstein is joining KASI advisory board
We are excited to welcome Dr. Edwin Weinstein to our advisory board. Ed is the founder and CEO of The Brondesbury Group, a Toronto-based...
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Team Insights
Feb 11, 20172 min read
Meet our 2016 Data Driven Leaders of Africa (February)
In 2016, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa. From...
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Team Insights
Jan 9, 20172 min read
Meet our 2016 Data Driven Leaders of Africa
Last year, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa....
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Team Insights
Dec 31, 20164 min read
Market Research Predictions for Africa in 2017
At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed it was another busy year...
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Team Insights
Nov 28, 20162 min read
Data for Africa's prosperity
Last December, we predicted that the 2016 was going to be a ground breaking year for data in Africa. As we are getting close to the end...
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Team Insights
Oct 25, 20161 min read
KASI Insight shortlisted as 2016 AppsAfrica Innovation Award finalists
The finalists for the Appsafrica.com Innovation Awards 2016 have been announced with a shortlist featuring the leading mobile and tech...
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