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News, Insights & Market Intelligence

Sep 12, 20222 min read

Consumers in Senegal love to smell good but not at all costs

Fragrance brands in Senegal should take note of the 5 factors that consumers consider when purchasing them. Senegalese love to smell...

Oct 27, 20213 min read

Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast

While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...

Oct 19, 20213 min read

Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19

67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...

Sep 2, 20212 min read

Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into

Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can...

Oct 31, 20173 min read

PERFUMES & FRAGRANCES IN AFRICA

Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have...

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