Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.

Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...

Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...

Many Americans still have limited exposure to Africa and the enormous diversity of places and experiences it has to offer. American and...

Fragrance brands in Senegal should take note of the 5 factors that consumers consider when purchasing them. Senegalese love to smell...

During this period, the demand for sports drinks improved the most and females are the drivers of this Like majority of the industries in...

Overall, the consensus is that older generations, Baby Boomers, continue to be weary of COVID-19 while younger generations have started...

Financial institutions should consider incorporating relevant investment and loan products According to Legacy the Tunisian banking...

Consumers in Zambia demonstrate a fair knowledge on North Africa and a willingness to travel to destinations in North Africa such as...

Financial institutions in Nigeria should consider coming up with affordable packages that will ensure that even the low-income earners...

Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Though majority of Algerian consumers would rather travel outside of the continent, there are opportunities for travel and hospitality...

Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...

With the demand for carbonated soft drinks in the country, there is a growing desire for sustainable and healthy products. According to...

With the current market conditions and travelers looking to fly again, an opportunity is presented when the right product is offered to...

Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...

There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...

Entrepreneurs in Mozambique are taking advantage of this trend and hopping onto this great opportunity to achieve business success by...

Across age-groups, consumers are adjusting differently to minimize the effects of inflation. The rising inflation across the world has...

Historically, the negative impact of elections on consumers is short lived – in 2017 consumer sentiment rebounded after 3 months. This is...