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What alcoholic brands in Nigeria should do to win back consumers
African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
Sandra Beldine Otieno
Apr 25, 20223 min read
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Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
Isha Raja
Apr 15, 20223 min read
226 views
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How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials
Sandra Beldine Otieno
Apr 5, 20224 min read
145 views
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