Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
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Davies Nyachieng'a
Dec 1, 20228 min read
Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
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Davies Nyachieng'a
Nov 10, 20228 min read
Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
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Isha Raja
Oct 28, 20222 min read
Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Consumer demand for cheese, chocolates & sweets dropped in Tanzania as inflation intensifies.
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Isha Raja
Oct 18, 20223 min read
New Media Brands Are Capturing A Younger Audience In Uganda
Media brands need to identify their audience’s most trusted sources of information to capture their attention and promote goods & services.
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Davies Nyachieng'a
Sep 29, 20227 min read
Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
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Davies Nyachieng'a
Sep 27, 20227 min read
Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
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Davies Nyachieng'a
Aug 15, 20228 min read
Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
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Sandra Beldine Otieno
Jul 28, 20223 min read
Is financial freedom achievable to the newest faction of workers in Tanzania?
There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...
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Davies Nyachieng'a
Jun 24, 20228 min read
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
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Davies Nyachieng'a
Jun 17, 20227 min read
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
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Isha Raja
May 30, 20223 min read
The Growing Tea Market in Tanzania
There’s frequent use of tea in Tanzania but the tea market/tea consumption in Tanzania evolved during COVID.
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Davies Nyachieng'a
Apr 28, 20227 min read
After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
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Davies Nyachieng'a
Mar 30, 20227 min read
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
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Davies Nyachieng'a
Mar 4, 20226 min read
Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...
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Team Insights
Feb 18, 20223 min read
Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...
103 views0 comments
Isha Raja
Jan 23, 20223 min read
Are Fintechs in Nigeria Scarier Than We Think?
Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in...
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Davies Nyachieng'a
Jan 19, 20226 min read
Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
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Team Insights
Dec 11, 20216 min read
Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...
119 views0 comments
Team Insights
Nov 5, 20216 min read
Consumer confidence in Africa rises for 3 consecutive months
Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...
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