Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jun 13, 20223 min read

Brands in Africa should produce sustainable goods: 90% of African consumers are concerned

Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.

Dec 26, 20213 min read

Energy Supply: Opportunities and Challenges for Ghana

Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....

Dec 4, 20213 min read

A different holiday season for Gen Z and Millennials in DRC

COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...

Nov 19, 20213 min read

Financial Freedom for Nigerians Meant Ownership before COVID-19, Now What?

For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...

Nov 2, 20214 min read

Climate Changes Awareness High Amongst Africans

A majority of Africans polled in September 2021 are knowledgeable on this global issue Africa is most affected by climate crisis compared...