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Consumer Insights and Research Portal in Africa
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Sandra Beldine Otieno
Jun 13, 20223 min read
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.
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Isha Raja
Dec 26, 20213 min read
Energy Supply: Opportunities and Challenges for Ghana
Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....
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Team Insights
Dec 4, 20213 min read
A different holiday season for Gen Z and Millennials in DRC
COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...
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Team Insights
Nov 19, 20213 min read
Financial Freedom for Nigerians Meant Ownership before COVID-19, Now What?
For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...
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Team Insights
Nov 2, 20214 min read
Climate Changes Awareness High Amongst Africans
A majority of Africans polled in September 2021 are knowledgeable on this global issue Africa is most affected by climate crisis compared...
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