Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.

Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials