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May 23, 20223 min read

Five Ways for Spirit Brands To Improve Sales in Kenya

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

Apr 25, 20223 min read

What alcoholic brands in Nigeria should do to win back consumers

African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.

Apr 15, 20223 min read

Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials

Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

Apr 5, 20224 min read

How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials