Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
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Davies Nyachieng'a
Dec 1, 20228 min read
Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
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Davies Nyachieng'a
Nov 10, 20228 min read
Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
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Davies Nyachieng'a
Sep 29, 20227 min read
Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
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Davies Nyachieng'a
Sep 27, 20227 min read
Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
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Sandra Beldine Otieno
Sep 9, 20223 min read
Sport drinks are standing up to inflation in South Africa
During this period, the demand for sports drinks improved the most and females are the drivers of this Like majority of the industries in...
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Davies Nyachieng'a
Aug 15, 20228 min read
Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
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Sandra Beldine Otieno
Jul 8, 20223 min read
Is inflation the ‘new pandemic’?
Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...
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Davies Nyachieng'a
Jun 24, 20228 min read
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
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Davies Nyachieng'a
Jun 17, 20227 min read
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
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Davies Nyachieng'a
Apr 28, 20227 min read
After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
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Sandra Beldine Otieno
Apr 12, 20224 min read
Are Gen Z and Millennials in South Africa targets for alcohol companies?
Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
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Davies Nyachieng'a
Mar 30, 20227 min read
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
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Davies Nyachieng'a
Mar 4, 20226 min read
Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...
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Team Insights
Mar 4, 20222 min read
Going into 2022, health and income are the main priorities for African consumers
Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...
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Team Insights
Feb 18, 20223 min read
Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...
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Team Insights
Feb 9, 20223 min read
Despite Omicron, consumers look hopeful in Morocco
Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...
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Isha Raja
Jan 23, 20223 min read
Are Fintechs in Nigeria Scarier Than We Think?
Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in...
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Davies Nyachieng'a
Jan 19, 20226 min read
Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
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Team Insights
Dec 11, 20216 min read
Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...
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