Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Sep 12, 20222 min read

Consumers in Senegal love to smell good but not at all costs

Fragrance brands in Senegal should take note of the 5 factors that consumers consider when purchasing them. Senegalese love to smell...

Feb 23, 20223 min read

AFCON brought economic prosperity but not much unity in Cameroon

A third of soccer lovers in Cameroon agree that the tournament brought economic prosperity while only a quarter saw the event as a...

Feb 18, 20223 min read

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Jan 27, 20223 min read

Omicron poses double threat for brands

Going into 2022, brands have to manage rising costs and consumers demand for affordability and quality. The holiday season is now over,...

Jul 29, 20214 min read

E-Commerce: Payment and Fin-tech - Are Senegalese More Financially Stable Than Congolese?

(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...