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Black Friday and the Effects on Consumer Demands Globally
While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon...
Team Insights
Nov 9, 20225 min read
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Five Ways for Spirit Brands To Improve Sales in Kenya
Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.
Sandra Beldine Otieno
May 23, 20223 min read
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Online shopping is growing in Kenya and Jumia is leading the way
As consumers become more familiar with e-commerce and shopping habits begin to transition to online platforms, especially with the...
Isha Raja
Feb 11, 20223 min read
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Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics
June 10th, 2021- 18:00 PM Consumers appetite for new devices dropped in 2020 Global Chip Shortage Dampened Global Supply The new normal...
Team Insights
Jun 12, 20213 min read
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