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News, Insights & Market Intelligence

Nov 9, 20225 min read

Black Friday and the Effects on Consumer Demands Globally

While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon...

May 23, 20223 min read

Five Ways for Spirit Brands To Improve Sales in Kenya

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

Feb 11, 20223 min read

Online shopping is growing in Kenya and Jumia is leading the way

As consumers become more familiar with e-commerce and shopping habits begin to transition to online platforms, especially with the...

Jun 12, 20213 min read

Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics

June 10th, 2021- 18:00 PM Consumers appetite for new devices dropped in 2020 Global Chip Shortage Dampened Global Supply The new normal...