For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came...
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Sandra Beldine Otieno
Jul 8, 20223 min read
Is inflation the ‘new pandemic’?
Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...
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Isha Raja
May 30, 20223 min read
The Growing Tea Market in Tanzania
There’s frequent use of tea in Tanzania but the tea market/tea consumption in Tanzania evolved during COVID.
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Sandra Beldine Otieno
May 23, 20223 min read
Five Ways for Spirit Brands To Improve Sales in Kenya
Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.
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Sandra Beldine Otieno
May 9, 20223 min read
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
There is an opportunity for tea brands to improve market share from other non-alcoholic beverages if they implement the right strategy....
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Sandra Beldine Otieno
Apr 25, 20223 min read
What alcoholic brands in Nigeria should do to win back consumers
African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
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Isha Raja
Apr 15, 20223 min read
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
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Sandra Beldine Otieno
Apr 12, 20224 min read
Are Gen Z and Millennials in South Africa targets for alcohol companies?
Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
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Sandra Beldine Otieno
Apr 5, 20224 min read
How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials
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Isha Raja
Jan 27, 20223 min read
Omicron poses double threat for brands
Going into 2022, brands have to manage rising costs and consumers demand for affordability and quality. The holiday season is now over,...
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