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Consumer Insights and Research Portal in Africa

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57% of Zambians are curious about North Africa and 48% would like to visit the sub region

57% of Zambians are curious about North Africa and 48% would like to visit the sub region

57% of Zambians are curious about North Africa and 48% would like to visit the sub region

Consumers in Zambia demonstrate a fair knowledge on North Africa and a willingness to travel to destinations in North Africa such as...

Aug 29, 20224 min read

Quality and price are key purchase decision drivers for consumers in Africa

Quality and price are key purchase decision drivers for consumers in Africa

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Feb 18, 20223 min read

Despite Omicron, consumers look hopeful in Morocco

Despite Omicron, consumers look hopeful in Morocco

Despite Omicron, consumers look hopeful in Morocco

Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...

Feb 9, 20223 min read

Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19

Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19

Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19

67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...

Oct 19, 20213 min read

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