Isha RajaAug 29, 20224 min57% of Zambians are curious about North Africa and 48% would like to visit the sub regionConsumers in Zambia demonstrate a fair knowledge on North Africa and a willingness to travel to destinations in North Africa such as...
Team Insights Feb 18, 20223 minQuality and price are key purchase decision drivers for consumers in Africa Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...
Team Insights Feb 9, 20223 minDespite Omicron, consumers look hopeful in MoroccoRetailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...
Team Insights Oct 19, 20213 minRetail in Morocco: Functional attributes to boost fragrance sales post COVID-1967% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...