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Sep 26, 20222 min read

Equity Bank, the Leading Bank Brand for Consumers in Kenya

The majority of respondents (43%) in Kenya surveyed would go for Equity Bank when first considering opening a bank account.

Jul 11, 20223 min read

For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came...

Aug 21, 20212 min read

E- Commerce in Congo: Online Shopping in the DRC Has Room to Grow.

Online Shopping Only Viable in Large Cities in the DRC Right Now. While online shopping is a staple in many countries, it is not big in...

May 19, 20213 min read

Financial Services in Ivory Coast: Women to drive mobile money growth for telcos post-pandemic.

May 19th, 2021, 10:00 AM- COVID-19 boosted financial product usage in Ivory Coast especially mobile money. Surprisingly, women are...