Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Sep 6, 20235 min read

Gear up for a festive shopping season: Unlocking the Power of Ghana's Millennials and Gen Z

In June 2023, Kasi Insight revealed a surge of positive consumer sentiment among Ghanaians, registering an impressive 44 points on its...

Apr 25, 20223 min read

What alcoholic brands in Nigeria should do to win back consumers

African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.

Aug 13, 20213 min read

Vaccine Hesitancy in Tanzania: Is It Too Little, Too Late?

(Image source: Emmanuel Herman/Reuters) On July 21, 2021, Tanzania finally received its first shipment of COVID-19 vaccines, making it...