Dwindling demand for personal care products in Nigeria
Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...
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Isha Raja
Aug 1, 20224 min read
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...
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Sandra Beldine Otieno
Jul 28, 20223 min read
Is financial freedom achievable to the newest faction of workers in Tanzania?
There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...
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Sandra Beldine Otieno
Jun 13, 20223 min read
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.
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Isha Raja
May 30, 20223 min read
The Growing Tea Market in Tanzania
There’s frequent use of tea in Tanzania but the tea market/tea consumption in Tanzania evolved during COVID.
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Sandra Beldine Otieno
May 23, 20223 min read
Five Ways for Spirit Brands To Improve Sales in Kenya
Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.
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Sandra Beldine Otieno
May 9, 20223 min read
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
There is an opportunity for tea brands to improve market share from other non-alcoholic beverages if they implement the right strategy....
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Isha Raja
Apr 15, 20223 min read
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
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Sandra Beldine Otieno
Apr 12, 20224 min read
Are Gen Z and Millennials in South Africa targets for alcohol companies?
Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
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Team Insights
Jun 4, 20213 min read
What Has the Pandemic Done to Millennials Purchasing Power?
(Source: The Observer) June 4th, 2021 - 17:00 PM Getting a Job in 2020 Started Off Fine but Went Downhill Fast. Lockdowns, Reduced...
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