Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.

East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...

Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...

After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...

Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.

Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...

The majority of respondents (43%) in Kenya surveyed would go for Equity Bank when first considering opening a bank account.

Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...

Though majority of Algerian consumers would rather travel outside of the continent, there are opportunities for travel and hospitality...

Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...

Historically, the negative impact of elections on consumers is short lived – in 2017 consumer sentiment rebounded after 3 months. This is...

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...

Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of