Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
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Isha Raja
Jan 9, 20232 min read
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...
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Davies Nyachieng'a
Dec 1, 20228 min read
Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
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Davies Nyachieng'a
Nov 10, 20228 min read
Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
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Davies Nyachieng'a
Sep 29, 20227 min read
Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
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Davies Nyachieng'a
Sep 27, 20227 min read
Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
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Sandra Beldine Otieno
Sep 26, 20222 min read
Equity Bank, the Leading Bank Brand for Consumers in Kenya
The majority of respondents (43%) in Kenya surveyed would go for Equity Bank when first considering opening a bank account.
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Sandra Beldine Otieno
Sep 22, 20223 min read
Kenyans value their ‘happy hour’ regardless of inflation
Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...
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Sandra Beldine Otieno
Aug 15, 20223 min read
Travelers in Algeria who consider Africa as a destination look for safety and friendliness
Though majority of Algerian consumers would rather travel outside of the continent, there are opportunities for travel and hospitality...
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Davies Nyachieng'a
Aug 15, 20228 min read
Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
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Sandra Beldine Otieno
Jul 19, 20223 min read
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
Historically, the negative impact of elections on consumers is short lived – in 2017 consumer sentiment rebounded after 3 months. This is...
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Sandra Beldine Otieno
Jul 8, 20223 min read
Is inflation the ‘new pandemic’?
Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...
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Isha Raja
Jul 4, 20225 min read
The craft beer market is an exciting opportunity for local manufacturers in Africa
As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...
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Davies Nyachieng'a
Jun 24, 20228 min read
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
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Davies Nyachieng'a
Jun 17, 20227 min read
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
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Sandra Beldine Otieno
May 23, 20223 min read
Five Ways for Spirit Brands To Improve Sales in Kenya
Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.
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Kasi Insight
May 2, 20223 min read
Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.
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Davies Nyachieng'a
Apr 28, 20227 min read
After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
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Isha Raja
Apr 15, 20223 min read
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
225 views0 comments
Davies Nyachieng'a
Mar 30, 20227 min read
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
36 views0 comments
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