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How to Live a Well-Balanced Life
Examine what worldwide drastic changes add up to when it comes to mental health, happiness, and what it means to live a well-balanced life.
Kasi Insight
Oct 12, 20228 min read


Ethiopian Consumers Favour Global Carbonated Drink Brands
Kasi’s carbonated drink survey shows that Coca Cola, Miranda Orange & Sprite Lemon are Ethiopian customers' favorite carbonated drinks.
Isha Raja
Oct 11, 20222 min read


Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
Davies Nyachieng'a
Sep 29, 20227 min read


Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
Davies Nyachieng'a
Sep 27, 20227 min read


Equity Bank, the Leading Bank Brand for Consumers in Kenya
The majority of respondents (43%) in Kenya surveyed would go for Equity Bank when first considering opening a bank account.
Sandra Beldine Otieno
Sep 26, 20222 min read


Kenyans value their ‘happy hour’ regardless of inflation
Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...
Sandra Beldine Otieno
Sep 22, 20223 min read


Summer Traveling in Africa
Many Americans still have limited exposure to Africa and the enormous diversity of places and experiences it has to offer. American and...
Kasi Insight
Sep 15, 202210 min read


Consumers in Senegal love to smell good but not at all costs
Fragrance brands in Senegal should take note of the 5 factors that consumers consider when purchasing them. Senegalese love to smell...
Sandra Beldine Otieno
Sep 12, 20222 min read


Sport drinks are standing up to inflation in South Africa
During this period, the demand for sports drinks improved the most and females are the drivers of this Like majority of the industries in...
Sandra Beldine Otieno
Sep 9, 20223 min read


COVID continues to impact the shopping habits of consumers in Cameroon
Overall, the consensus is that older generations, Baby Boomers, continue to be weary of COVID-19 while younger generations have started...
Isha Raja
Sep 5, 20223 min read


Fintech apps in Tunisia are giving traditional banks a run for their money
Financial institutions should consider incorporating relevant investment and loan products According to Legacy the Tunisian banking...
Sandra Beldine Otieno
Sep 1, 20223 min read


57% of Zambians are curious about North Africa and 48% would like to visit the sub region
Consumers in Zambia demonstrate a fair knowledge on North Africa and a willingness to travel to destinations in North Africa such as...
Isha Raja
Aug 29, 20224 min read


Consumers in Nigeria would rather save for unexpected events than pay off debts
Financial institutions in Nigeria should consider coming up with affordable packages that will ensure that even the low-income earners...
Sandra Beldine Otieno
Aug 25, 20223 min read


Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...
Isha Raja
Aug 22, 20223 min read


Travelers in Algeria who consider Africa as a destination look for safety and friendliness
Though majority of Algerian consumers would rather travel outside of the continent, there are opportunities for travel and hospitality...
Sandra Beldine Otieno
Aug 15, 20223 min read


Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
Davies Nyachieng'a
Aug 15, 20228 min read


Consumers in Namibia are increasingly picking water over soft drinks
With the demand for carbonated soft drinks in the country, there is a growing desire for sustainable and healthy products. According to...
Sandra Beldine Otieno
Aug 11, 20223 min read


Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
With the current market conditions and travelers looking to fly again, an opportunity is presented when the right product is offered to...
Isha Raja
Aug 8, 20224 min read


Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...
Isha Raja
Aug 1, 20224 min read


Is financial freedom achievable to the newest faction of workers in Tanzania?
There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...
Sandra Beldine Otieno
Jul 28, 20223 min read
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