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Consumer Insights and Research Portal in Africa

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Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
Davies Nyachieng'a
Jan 19, 20226 min read
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Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...
Team Insights
Dec 11, 20216 min read
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Consumer confidence in Africa rises for 3 consecutive months
Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...
Team Insights
Nov 5, 20216 min read
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Consumer confidence in Africa reaches double digits for the first time since 2018.
(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...
Team Insights
Oct 12, 20216 min read
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The first half of 2021 concludes with a positive swing in consumer sentiment
(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...
Team Insights
Aug 9, 20216 min read
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Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.
(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...
Team Insights
Jun 28, 20216 min read
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What Has the Pandemic Done to Millennials Purchasing Power?
(Source: The Observer) June 4th, 2021 - 17:00 PM Getting a Job in 2020 Started Off Fine but Went Downhill Fast. Lockdowns, Reduced...
Team Insights
Jun 4, 20213 min read
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