Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jan 19, 20226 min read

Consumer confidence in Africa peaks during the festive season.

Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th

Dec 11, 20216 min read

Consumer sentiment in Africa improves slightly at the start of Q4 2021

But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...

Nov 5, 20216 min read

Consumer confidence in Africa rises for 3 consecutive months

Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...

Oct 12, 20216 min read

Consumer confidence in Africa reaches double digits for the first time since 2018.

(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...

Aug 9, 20216 min read

The first half of 2021 concludes with a positive swing in consumer sentiment

(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...

Jun 28, 20216 min read

Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.

(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...

Jun 4, 20213 min read

What Has the Pandemic Done to Millennials Purchasing Power?

(Source: The Observer) June 4th, 2021 - 17:00 PM Getting a Job in 2020 Started Off Fine but Went Downhill Fast. Lockdowns, Reduced...