(Image source: REUTERS/Rogan Ward) Following a divergence between current and future economic conditions. Consumer sentiment in Africa...

(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...

(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...

May 31st, 2021- KASI’s global CCI finally moved up by 6 points after tumbling in the past two months. The improvement in CCI follows a...

May 27th, 2021, 18:00 PM- Demand for skin care products in Ivory Coast fluctuated during the pandemic Demand amongst women remain strong...

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target...

Toronto, Canada, May 25, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, today announced a partnership...

There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

May 19th, 2021, 10:00 AM- COVID-19 boosted financial product usage in Ivory Coast especially mobile money. Surprisingly, women are...

April 28, 2021, 18:00 PM-- KASI’s global CCI slipped once again this month by 4 points following a deterioration of the index of future...

Why is business research Important? Research and development in a business is vital to ensuring a successful product anywhere in the world.

What is consumer confidence and how is consumer confidence measured? Good or bad, consumer confidence contributes to the economy.

March 26, 2021, 16:30 PM-- More than half of respondents in 5 African countries are unsure about taking the vaccine once it becomes...

March 26, 2021, 16:00 PM-- KASI’s global CCI receded by 3 points in February following a decline in the index of current economic...

March 22, 2021 at 17:00 PM ET Overall demand for financial products has shifted significantly during the COVID-19 pandemic. Notably,...

March 19, 2021 15:00 PM Kasi's Tanzania CCI dropped 26 points in February to +5 driven by a significant drop in both sentiments around...

Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of...

By Kasi Insight Staff March 12, 2021--- 36,424 respondents in over 70 surveys capture the ways Africans have adjusted to living with the...

What are panels in market research? Market research panels are a type of research methodology to get insight on target market demographics.

Toronto, Canada, February 23, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, announced that its consumer...