Isha RajaOct 11, 20222 minEthiopian Consumers Favour Global Carbonated Drink Brands Kasi’s carbonated drink survey shows that Coca Cola, Miranda Orange & Sprite Lemon are Ethiopian customers' favorite carbonated drinks.
Isha RajaAug 22, 20223 minConsumers in DRC are rethinking their shopping habits due to the impact of rising pricesUnderstanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...
Isha RajaJul 15, 20223 minConsumers still favour traditional banks and mobile money despite the fintech hype in Egypt.Understanding the customer is vital for any financial service provider in order to incentivize greater use of financial services as well...
Isha RajaJul 4, 20225 minThe craft beer market is an exciting opportunity for local manufacturers in AfricaAs stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...
Sandra Beldine OtienoApr 12, 20224 minAre Gen Z and Millennials in South Africa targets for alcohol companies?Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
Sandra Beldine OtienoApr 5, 20224 minHow Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials