Kasi’s carbonated drink survey shows that Coca Cola, Miranda Orange & Sprite Lemon are Ethiopian customers' favorite carbonated drinks.

Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Understanding the customer is vital for any financial service provider in order to incentivize greater use of financial services as well...

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...

Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials