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Oct 11, 20222 min read

Ethiopian Consumers Favour Global Carbonated Drink Brands

Kasi’s carbonated drink survey shows that Coca Cola, Miranda Orange & Sprite Lemon are Ethiopian customers' favorite carbonated drinks.

Aug 22, 20223 min read

Consumers in DRC are rethinking their shopping habits due to the impact of rising prices

Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Jul 15, 20223 min read

Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.

Understanding the customer is vital for any financial service provider in order to incentivize greater use of financial services as well...

Jul 4, 20225 min read

The craft beer market is an exciting opportunity for local manufacturers in Africa

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...

Apr 12, 20224 min read

Are Gen Z and Millennials in South Africa targets for alcohol companies?

Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery

Apr 5, 20224 min read

How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials