Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...
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Sandra Beldine Otieno
Sep 22, 20223 min read
Kenyans value their ‘happy hour’ regardless of inflation
Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...
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Sandra Beldine Otieno
Sep 9, 20223 min read
Sport drinks are standing up to inflation in South Africa
During this period, the demand for sports drinks improved the most and females are the drivers of this Like majority of the industries in...
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Isha Raja
Aug 22, 20223 min read
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...
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Sandra Beldine Otieno
Jul 22, 20223 min read
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
Across age-groups, consumers are adjusting differently to minimize the effects of inflation. The rising inflation across the world has...
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Sandra Beldine Otieno
Jul 8, 20223 min read
Is inflation the ‘new pandemic’?
Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...
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Davies Nyachieng'a
Jun 17, 20227 min read
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
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Davies Nyachieng'a
Apr 28, 20227 min read
After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
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Davies Nyachieng'a
Mar 4, 20226 min read
Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...
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Team Insights
Jun 8, 20213 min read
Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables
June 8th, 2021 17:00 PM The COVID-19 pandemic has led to Ghanaians eating more vegetables and fewer fruits. Global supply chain issues...
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