East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...

Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...

During this period, the demand for sports drinks improved the most and females are the drivers of this Like majority of the industries in...

Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Across age-groups, consumers are adjusting differently to minimize the effects of inflation. The rising inflation across the world has...

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...

June 8th, 2021 17:00 PM The COVID-19 pandemic has led to Ghanaians eating more vegetables and fewer fruits. Global supply chain issues...