Team Insights Jan 3, 20203 minA Time Horizon Definition of the Middle Class in AfricaEveryone’s talking about the size of Africa’s middle class. To get a reliable estimate of the size, we need to define the middle class in...
Team Insights Jan 3, 20202 minConsumer confidence rose ahead of the holiday shopping in AfricaKASI consumer confidence (KASI CCI) rose in November leading up the holiday season; the index improved 6 points to +9. While the...
Team Insights Dec 19, 20193 min3 Ways To Boost Your Holiday Sales in AfricaBased on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends...