Team Insights Jan 3, 20203 minA Time Horizon Definition of the Middle Class in AfricaEveryone’s talking about the size of Africa’s middle class. To get a reliable estimate of the size, we need to define the middle class in...
Team Insights Dec 19, 20193 min3 Ways To Boost Your Holiday Sales in AfricaBased on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends...