Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Consumer sentiment unchanged for the last month of 2022

Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.

Team Insights

Feb 8, 20235 min read

Consumer sentiment heightens in consecutive months for the first time in 2022

Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...

Davies Nyachieng'a

Dec 1, 20228 min read

There is an increased demand for protective equipment supplies amongst the Ghanaian youth

Demand for personal care items in Ghana has risen between April 2021 and February 2022. Our Kasi Insight Retail Demand Index in Ghana –...

Isha Raja

Nov 21, 20222 min read

Consumer sentiment strengthens in September as signs of slowing inflation emerge

After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...

Davies Nyachieng'a

Nov 10, 20228 min read

Surging inflation & climbing interest rates dampen African Economy in August 2022

Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.

Davies Nyachieng'a

Sep 29, 20227 min read

Consumer sentiment remains quelled in July despite advancing by a point

Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...

Davies Nyachieng'a

Sep 27, 20227 min read

Consumer sentiment reaches a new-year low to conclude the first half of 2022.

Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...

Davies Nyachieng'a

Aug 15, 20228 min read

For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came...

Sandra Beldine Otieno

Jul 11, 20223 min read

Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

Davies Nyachieng'a

Jun 24, 20228 min read

Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

Davies Nyachieng'a

Jun 17, 20227 min read

After a poor start to 2022, consumer sentiment finally rises in March

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

Davies Nyachieng'a

Apr 28, 20227 min read

Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict

The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of

Davies Nyachieng'a

Mar 30, 20227 min read

Inflation concerns cause consumer confidence to tumble at the start of 2022

Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...

Davies Nyachieng'a

Mar 4, 20226 min read

Going into 2022, health and income are the main priorities for African consumers

Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...

Team Insights

Mar 4, 20222 min read

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Team Insights

Feb 18, 20223 min read

Energy Supply: Opportunities and Challenges for Ghana

Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....

Isha Raja

Dec 26, 20213 min read

Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into

Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can...

Team Insights

Sep 2, 20212 min read

KASI’s global CCI flatlines in July

(Image source: REUTERS/Rogan Ward) Following a divergence between current and future economic conditions. Consumer sentiment in Africa...

Team Insights

Aug 31, 20216 min read

The first half of 2021 concludes with a positive swing in consumer sentiment

(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in...

Team Insights

Aug 9, 20216 min read

Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.

(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The...

Team Insights

Jun 28, 20216 min read